Lime Media

Saul Hansell at the Times gives some ink to Lime, the eco-aware and personal growth-oriented multi-platform media play that’s backed by Steve Case of AOL fame.

I tried to get in touch with these folks a couple weeks ago, but failed to get a reponse. It now appears they’ve moved into beta launch mode.

Worth watching. Its founder and CEO is C.J. Kettler, who led sales and marketing for Oxygen Media. The current site consists mainly of blogs, but may expand into MySpace-style networking, according to the story.

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