LinkedIn is stepping up its content marketing offering with Sponsored InMail on mobile. From now on, marketers and advertisers will be able to leverage users’ inboxes to get content in front of their eyes.
As LinkedIn reveals, more than 50 percent of inbox pageviews emanate from mobile devices, so this is the highest return on investment (ROI)-bearing channel for advertisers wanting to get their message across.
The format allows for native and tailored content that will appeal directly to the addressee: personalized invitations to specific events, targeted and customized promotions, white papers – you name it.
Sponsored InMails will be treated as normal mail, meaning that users will get notifications on desktop and mobile as they do for any mail coming to their inboxes. The formats are mobile-optimized for Android, iPhone, and mobile Web.
The expected results? Higher conversions; a stronger presence and visibility, i.e. brand awareness; and easier, faster community growth by way of driving memberships to LinkedIn groups…the works.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called BrandBuilder by AOL.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.