LinkedIn Reaches 300 Million Members Amid Mobile Push
The professional social network has reached more than 300 million users worldwide, as mobile remains a key focus.
LinkedIn now has more than 300 million registered members around the world, according to a blog post from the professional social network. The company will also focus its efforts on mobile over the next year.
To celebrate the milestone, LinkedIn released an infographic detailing how its users have grown and changed over the last five years.
According to the infographic, LinkedIn membership is now closer to being split 50-50 between genders. Its user base has also expanded from largely tech-based industries to include sectors like health care, construction, and education management.
Membership outside the U.S. and Europe has also expanded, with big gains in India and Brazil, which rank second and third in users after America. In fact, LinkedIn says more than half of its members come from outside of the U.S., with about one-third of its membership based in America.
LinkedIn also says it is going to “hit [its] mobile moment” later this year, at which point mobile accounts will constitute more than half of all traffic worldwide. As of April 21, LinkedIn says it sees an average of 15 million profile views, 1.45 million job views, and 44,000 job applications each day on mobile devices.
The continued success from LinkedIn will hinge heavily on its mobile strategy. With a growing user base who access the network via a mobile device, the experience needs to be seamless in order for them to stay on the site.
Perhaps that is the reason that LinkedIn is preparing users for some key partnership announcements? The company says to expect key mobile players such as Apple, Nokia, and Samsung to take a greater role in “expanding [LinkedIn’s] app portfolio.”
The social network is also working on other ways of delivering personalized experiences for its users. This includes access to business knowledge via content from publishers through Pulse, Influencer posts from leading business minds, as well as expanded LinkedIn Groups and SlideShare.
