The agreement is intended to allow businesses with smaller budgets and companies interested in testing online advertising to get online with Yahoo via LinkExchange Express, an online advertising sales service that enables businesses with limited budgets to buy advertising space on some of the most highly-trafficked sites on the Web.
“LinkExchange was founded to help smaller businesses rise above the noise and get their Web sites seen,” said Mark Bozzini, CEO of LinkExchange. “Our relationship with Yahoo supports our ongoing strategy to provide small businesses with everything they need to be successful on the Web.”
Advertising on Yahoo through LinkExchange Express can be purchased, created, submitted, paid for and managed online. A buyer selects an advertising package that meets their budget requirements, creates an ad banner, sends it to LinkExchange and within three business days the campaign can be up and running, the company said.
“With LinkExchange as our agent for programs under $1,000, we are able to provide companies with a low-cost solution for run-of-network advertising on Yahoo,” said Anil Singh, senior vice president, sales at Yahoo
In a related announcement, LinkExchange said that it is also selling advertising programs for as little as $50 on the PC World Technology Network, Gamespot, BabyCenter and theglobe.com.
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