LinkExchange, Investment Bank Planning New Web Census
Investment bank Hambrecht & Quist and LinkExchange , acooperative advertising network, launched "WebCensus," a quarterlystudy of Web attitudes and usage trends.
Investment bank Hambrecht & Quist and LinkExchange , acooperative advertising network, launched "WebCensus," a quarterlystudy of Web attitudes and usage trends.
Investment bank Hambrecht & Quist and LinkExchange, a cooperative advertising network, launched “WebCensus,” a quarterly study of Web attitudes and usage trends.
The public is invited to participate in the 60-second survey, which will address a different theme each quarter, the companies said. This quarter’s WebCensus queries users on the time they spend on the Web versus competing media. The results will be analyzed and published each quarter on the WebCensus home page.
“By teaming up with Hambrecht & Quist we can answer some of the most compelling questions new media professionals face today: What turns Web users on and what turns them off? Where do they like to spend their time? Which browsers do they prefer? We hope that WebCensus will become a vehicle for all of us to better understand our fast-growing industry,” said Tony Hsieh, co- founder of LinkExchange.
WebCensus will be advertised on the LinkExchange network via a banner ad campaign. When a user clicks on the ad he or she will be taken to the WebCensus site and invited to fill out a quick survey of demographic and topical information.
“By teaming up with LinkExchange we can leverage the reach of the LinkExchange network in order to provide the Internet and investment communities with meaningful data about the growing Internet marketplace,” said Daniel H. Rimer, Internet analyst at Hambrecht & Quist LLC. “The findings of each WebCensus survey will help uncover important patterns and trends in Internet adoption and usage.”
Founded in March of 1996, LinkExchange claims a membership of more than 200,000 Web sites that exchange millions of ads every day. Hambrecht & Quist, founded in 1968, is a full-service investment bank focused on growth companies whose businesses are characterized by innovation and structural change.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article