As part of its plan to expand its services internationally, San Francisco- based LinkExchange added language-based targeting to the capabilities of its advertising network.
The move allows Web site owners and marketers to refine their advertising efforts by targeting them to language-specific sites and audiences.
Member Web sites now can build stronger brand awareness around the globe, reach new audiences and design campaigns that are more relevant to their customers, the company said.
“For the first time, advertisers and members can promote their brand in any language with one simple step,” said Tony Hsieh, co-founder of LinkExchange. “With language targeting, we are able to extend LinkExchange products and services to the rapidly growing foreign Web market and contribute to the growth of a global online community.”
Members of the LinkExchange network log-in to the LinkExchange control center, mark their language of choice (or request a new one) and submit a banner in the same language. Members can expect to be trading banners with Web sites in the same language almost instantly, the company said.
At launch, the LinkExchange Network is servicing sites in more than 30 languages, covering more than 50 countries, and plans to add new ones steadily.
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