More NewsLinkExchange Teams up with Better Business Bureau

LinkExchange Teams up with Better Business Bureau

San Francisco-based LinkExchangeInc. and the BBBOnline , a program of theBetter Business Bureau system, formed a partnership to promoteethical business online.

San Francisco-based LinkExchange Inc. and the BBBOnline, a program of the Better Business Bureau system, formed a partnership to promote ethical business online.

They will work together to increase online awareness of good business guidelines, help encourage ethical business practices on the Web, and further educate the online community on the various pitfalls and opportunities for Web-based business.

LinkExchange said it will leverage its online reach to launch an awareness campaign for BBBOnLine. The goal of the partnership is to familiarize the online community with BBBOnline and the importance of BBBOnline standards for online business operation.

“LinkExchange is continually looking for ways to assist small, member businesses in their operation and practices,” said Ali Partovi, vice president for business development at LinkExchange, which claims a membership of more than 200,000 Web sites. “Now, with the help of the Better Business Bureau, we can encourage these businesses to adopt ethical advertising and commerce practices on the Internet.”

“Because of the expansiveness of the LinkExchange network, and the opportunities it presents for small businesses, this partnership offers us a great opportunity to reach out to quality online businesses,” said Russ Bodoff, general manager of BBBOnline. “We want to make the BBBOnline standards and sign-on process easily accessible to businesses, and LinkExchange will help us reach the types of businesses we can assist.”

Visitors to the LinkExchange site will now be able to find information on the Better Business Bureau including BBB standards and benefits, examples of Internet scams, and signs of questionable business practices. LinkExchange said it is the first major Web advertising network to be approved by BBBOnline and carries the BBBOnline seal on both the LinkExchange and LE Express sites.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts