Online music site Listen.com on Mondaylaunched its first $15 million national campaign that says, "There's musiceverywhere, if you know where to look," and urges people to, "Find yourmusic at Listen.com."
Online music site Listen.com on Monday launched its first $15 million national campaign that says, “There’s music everywhere, if you know where to look,” and urges people to, “Find your music at Listen.com.”
The campaign, created by the San Francisco office of FCB Worldwide, features TV, radio, print and Internet advertising.
Television spots are scheduled to air on the MTV, VH1 and USA cable networks; print ads will run in music magazines including Alternative Press, Blaze, College Music Journal, Rolling Stone, Source, Spin, URB and Vibe. Radio commercials will be carried on stations in 18 major markets.
The television spots, titled “Diner” and “Messenger,” show a waitress and a bike messenger discovering their own rhythms in the cacophony of a crowded restaurant and in city traffic.
The print ads feature a short order cook, a hairdresser and a dental patient discovering the music in the world around them.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article