Online music site Listen.com on Monday launched its first $15 million national campaign that says, “There’s music everywhere, if you know where to look,” and urges people to, “Find your music at Listen.com.”
The campaign, created by the San Francisco office of FCB Worldwide, features TV, radio, print and Internet advertising.
Television spots are scheduled to air on the MTV, VH1 and USA cable networks; print ads will run in music magazines including Alternative Press, Blaze, College Music Journal, Rolling Stone, Source, Spin, URB and Vibe. Radio commercials will be carried on stations in 18 major markets.
The television spots, titled “Diner” and “Messenger,” show a waitress and a bike messenger discovering their own rhythms in the cacophony of a crowded restaurant and in city traffic.
The print ads feature a short order cook, a hairdresser and a dental patient discovering the music in the world around them.