More NewsLive Video in a Banner Ad

Live Video in a Banner Ad

Ah, this item's making me nostalgic for the days when ClickZ covered innovative rich media formats on an almost weekly basis

Ah, this item’s making me nostalgic for the days when ClickZ covered innovative rich media formats on an almost weekly basis. DoubleClick has released a new ad unit capable of streaming live video. The Times had a nice write-up on the ad product’s inaugural customer, New Line’s Jim Carrey vessel “The Number 23.” Production company Foglight Entertainment recorded confessions and obsessions of people attending a live event in a Washington D.C. bar, then streamed those confessions in near real-time inside the ad unit.

Nifty, though very few advertisers possess quality live video to plug into an ad. First you need an event, second you need a production crew, third you need a campaign goal. IBM had one last year when it enabled live video chats with its sales reps inside the banner. The technology’s cool-factor will only take it so far.

Update: On24 just called to rightly chastise me for not mentioning its in-banner live streaming video ad product. Called Bannercast Live, it launched in November.

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