Live Video in a Banner Ad
Ah, this item's making me nostalgic for the days when ClickZ covered innovative rich media formats on an almost weekly basis
Ah, this item's making me nostalgic for the days when ClickZ covered innovative rich media formats on an almost weekly basis
Ah, this item’s making me nostalgic for the days when ClickZ covered innovative rich media formats on an almost weekly basis. DoubleClick has released a new ad unit capable of streaming live video. The Times had a nice write-up on the ad product’s inaugural customer, New Line’s Jim Carrey vessel “The Number 23.” Production company Foglight Entertainment recorded confessions and obsessions of people attending a live event in a Washington D.C. bar, then streamed those confessions in near real-time inside the ad unit.
Nifty, though very few advertisers possess quality live video to plug into an ad. First you need an event, second you need a production crew, third you need a campaign goal. IBM had one last year when it enabled live video chats with its sales reps inside the banner. The technology’s cool-factor will only take it so far.
Update: On24 just called to rightly chastise me for not mentioning its in-banner live streaming video ad product. Called Bannercast Live, it launched in November.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article