Search engine Local.com has acquired online business director provider PremierGuide for approximately $2 million. As part of the agreement, Local.com purchased the outstanding shares of PremierGuide, which will now be a wholly-owned subsidiary of the search engine. Local.com. Malcolm Lewis, PremierGuide’s CEO, will become Local.com’s vice president, private label.
By purchasing PremierGuide, Local.com is getting access to over 350 regional media publishers, including Community Newspaper Holdings, GateHouse Media and Washingtonpost.Newsweek Interactive, according to the company. Local.com plans to integrate PremierGuide’s technology and product with the company’s LocalConnect platform to provide private-label solutions to regional media, and improve site traffic by providing SEO-friendly local business listings.