Does the local media industry ever slow down? Today’s news is that Local.com plans to acquire IYP provider soUno Directional Media Solutions for $2.25 million in cash plus $6.75 million in Local.com common stock. Considering the fact the firm has just 20 employees, soUno obviously isn’t a huge yellow pages player. The company has 13,000 advertisers across the country paying $300 on average to be featured in its online listings.
Local.com already powers the IYP ad provider’s search function, and said it will integrate soUno into Local.com, and give its advertisers premium Local.com placement. Mainly, this deal will help Local.com to build out its ad offerings and gives it an entry into the market of small business advertisers spending less than $500 per year.
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app ... read more