Location-Based Search and the Future of SEO
Catch up with the mobile consumer by carving out more digital and social "real estate."
Catch up with the mobile consumer by carving out more digital and social "real estate."
The geo-social revolution, led by Facebook Places and Foursquare, has once again made search, and SEO with it, a location-based game. Geography has long been an important concern for search engines, as they began incorporating it into their ever-growing list of relevance factors some time ago. However, much like with all other aspects of the search world, the social media revolution has changed everything.
Where the search query location was important before, the focus has now shifted to the search user location. Increasingly, there is growing value in knowing your user’s location in order to serve up the most relevant search results. Smartphones with GPS and Internet capability have made this possible and effectively made search mobile. Coupled with a social media and “apps” addiction, the search user is becoming increasingly reliant on their mobile device and as a consequence, mobile search.
As with everything, Google is intent on being a first-mover, demonstrating steps in this direction with Google Realtime. The latest and greatest feature of this social media search engine integrates geographic filtering to updates from the social media universe. Mobile search represents up to 10 percent of all Google searches and that number will only rise. Therefore, Google will increasingly be looking at geo-social factors to help determine rankings on the search engine results page (SERP).
For brands like ours, this means catching up with the mobile consumer by carving out increasingly more digital and social “real estate.” By leveraging your location in Facebook Places, Foursquare, etc., and optimizing with keyword-rich descriptions, you stand to make gains on the SERP, where dynamic, social, and geographic factors are increasingly being incorporated.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe dark horse your business needs to outperform competition and win at search Read More...
View articleGoogle has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy. Read More...
View articleAlexa, how is AI-assisted voice search changing the SEO landscape? It’s putting more emphasis than ever on conversational content, integration with Go...
View articleResearch is now starting to show how smartphones are empowering customers to seek and discover richer, more personalized information. For any marketer...
View articleIn this increasingly mobile-first world, brands are at pains to provide a faster experience. Airbnb reveals the benefits and challenges of moving to A...
View articleInnovative businesses are turning to customer reviews in an effort to revamp their stagnant SEO strategies. But how can reviews really help your visib...
View articleKeyword research tools sell the promise of cutting through the clutter, separating signal from noise to tell you which keywords to focus your SEO effo...
View articleWhat does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View article