Burberry is once again pushing digital innovation ahead of London’s biggest fashion event by partnering with Line, a Japanese messaging app, to bring the event to Asian fans.
Burberry’s hotly anticipated Autumn/Winter 2015 show at London Fashion Week next week will be live-streamed on the popular app.
Burberry has become well known for pushing the digital envelope surrounding its campaigns, with its innovative online efforts largely credited for the fashion houses’ lucrative turn-around.
Line has 170 million monthly active users, mostly across Japan, Thailand and Indonesia who enjoy the apps emoji-style stickers.
In an animated short promoting the partnership, cartoon stickers of fashion icons such as Delevingne, Christopher Bailey, Mario Testino and Anna Wintour tour the city clad in Burberry essentials.