A follow-up to yesterday’s thoughts on Revver: Looks like LonelyGirl15, who’s just-peaked celebrity will go down as the media’s first big crush on video blogging, is migrating to Revver for hosting. It’s hard to know exactly what that means, since her (their?) gig is certainly up — at least as far as the “real v. fake” debate goes. Maybe she and her creators hope to continue with the story, illusions of authenticity be damned. Or maybe she’ll fess up directly to her viewers, and keep vlogging in a different way.
Update: Looks like she *did* just fess up. And now her v-log has apparently morphed into a “hit Internet soap opera.” Oh my.
Jason John is Chief Marketing Officer, Digital for Publishers Clearing House, a role in which he is responsible for the development and execution of overall ... read more
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