A follow-up to yesterday’s thoughts on Revver: Looks like LonelyGirl15, who’s just-peaked celebrity will go down as the media’s first big crush on video blogging, is migrating to Revver for hosting. It’s hard to know exactly what that means, since her (their?) gig is certainly up — at least as far as the “real v. fake” debate goes. Maybe she and her creators hope to continue with the story, illusions of authenticity be damned. Or maybe she’ll fess up directly to her viewers, and keep vlogging in a different way.
Update: Looks like she *did* just fess up. And now her v-log has apparently morphed into a “hit Internet soap opera.” Oh my.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.