Looks Like Scripps Could Use Help Online, Too

More newspaper industry rumors: Bloomberg reported this morning that E.W. Scripps Co. is considering selling off its newspaper properties. The firm’s CFO was quoted as saying they might have a better chance of survival in different hands. He also noted the fact that the assets could generate less revenue next year than this year.

If, indeed, they do unload the papers, which of course have affiliated Web sites, it will be interesting to see if one of the recent online paper network players picks them up. It sure looks like they could use some help in the online ad sales department, too, considering the Rocky Mountain News site had a Tribal Fusion-served Classmates at placed in a prime homepage spot today.