More NewsLookSmart Launches Print Advertising Campaign

LookSmart Launches Print Advertising Campaign

San Francisco-based LookSmart , a category-based Webdirectory, launched a year-long print advertising awareness campaign targetingpotential Web site partners, Internet Service Providers (ISPs) and mediabuyers.

San Francisco-based LookSmart, a category-based Web directory, launched a year-long print advertising awareness campaign targeting potential Web site partners, Internet Service Providers (ISPs) and media buyers.

A series of full-page advertisements begins this week in The Industry Standard and Red Herring followed by advertisements in Business 2.0, Upside, AdWeek, AdvertisingAge, BrandWeek, MediaWeek, Boardwatch and Inter@ctiveWeek. Spending was not disclosed.

“This advertising campaign will increase awareness that LookSmart delivers a high-quality audience for advertisers, and unique co-branding opportunities for our potential partners and ISPs,” said Val Landi, vice president of marketing and media services for LookSmart.

Created by San Francisco-based Rathje Chadwick & Company, LookSmart’s advertising agency-of-record, the advertisements feature the word “Look” to leverage the strength of LookSmart’s name and to build awareness of LookSmart as an alternative to other Web sites.

The ads targeting Web site partners convey the key advantages of partnering with LookSmart versus “You-know-whoo” and other sites, while the ads targeting media buyers communicate LookSmart’s ability to reach a high-quality, female- skewed audience.

LookSmart hosts what it calls “the world’s largest editorially reviewed database of Web content” with 800,000 site listings in 24,000 categories.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts