More NewsLot21 Begins Campaign for Hooked on Phonics

Lot21 Begins Campaign for Hooked on Phonics

San Francisco-based Lot21 Interactive launched an onlineadvertising campaign to emphasize Gateway Learning Corp.'s all-new "Hooked onPhonics -- Learn to Read" program.

San Francisco-based Lot21 Interactive launched an online advertising campaign to emphasize Gateway Learning Corp.’s all-new “Hooked on Phonics — Learn to Read” program.

The campaign, consisting of media-specific and creative approaches, emphasizes the e-commerce capabilities of Hooked on Phonics’ recently launched Web site. Billings were not disclosed.

Hooked on Phonics — Learn to Read program is a phonics-based instruction program that is used with children’s books and stories.

“We are looking forward to helping Gateway in their mission to provide families with tools that measurably improve their children’s learning growth,” said Kate Everett-Thorp, president and CEO of Lot21. “By placing ads in several key online media entities, Hooked on Phonics will receive critical exposure to targeted audiences.”

Among Lot21’s clients are the newly merged BankAmerica, Onsale, iOwn, Seagate and Looksmart.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts