Lot21 Begins Campaign for Hooked on Phonics
San Francisco-based Lot21 Interactive launched an onlineadvertising campaign to emphasize Gateway Learning Corp.'s all-new "Hooked onPhonics -- Learn to Read" program.
San Francisco-based Lot21 Interactive launched an onlineadvertising campaign to emphasize Gateway Learning Corp.'s all-new "Hooked onPhonics -- Learn to Read" program.
San Francisco-based Lot21 Interactive launched an online advertising campaign to emphasize Gateway Learning Corp.’s all-new “Hooked on Phonics — Learn to Read” program.
The campaign, consisting of media-specific and creative approaches, emphasizes the e-commerce capabilities of Hooked on Phonics’ recently launched Web site. Billings were not disclosed.
Hooked on Phonics — Learn to Read program is a phonics-based instruction program that is used with children’s books and stories.
“We are looking forward to helping Gateway in their mission to provide families with tools that measurably improve their children’s learning growth,” said Kate Everett-Thorp, president and CEO of Lot21. “By placing ads in several key online media entities, Hooked on Phonics will receive critical exposure to targeted audiences.”
Among Lot21’s clients are the newly merged BankAmerica, Onsale, iOwn, Seagate and Looksmart.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article