More NewsLot21 Develops Ads for AvantGo Mobile Portal

Lot21 Develops Ads for AvantGo Mobile Portal

Interactive agency Lot21 on Thursday launched a new campaign that experiments with placements for mobile devices, creating ads for the AvantGo content portal.

Interactive agency Lot21 on Thursday launched a new campaign that experiments with placements for mobile devices, creating ads for the AvantGo content portal.

The campaign, for software e-tailer Intraware, will appear for two weeks on the AvantGo homepage, where users start before accessing content from publishers like the New York Times, Salon.com, CNET and Wired News.

“Lot21 is constantly exploring opportunities for its clients which extend beyond the Web,” said Lot21 president and chief executive officer Kate Everett-Thorp.

“AvantGo is the largest content service on handheld and palmtop devices which makes it a natural extension to our clients’ campaigns.”

Publishers are themselves experimenting with monetizing their AvantGo pages, which are normal Web sites scaled down to be appropriate for mobile devices. Wired News is running a campaign from Sprint. The Industry Standard is running a house ad to drive subscriptions to its print magazine. EDS has placed ads on Salon.com, which let users enter their email addresses so the company can contact them later.

Agencies and ad serving companies have lately been experimenting with a wide variety of ways of placing ads in wireless or mobile content. For now, at least in the United States, advertisers are likely to be tech-oriented companies like Intraware, simply because the user is probably more tech-savvy than your average Internet user.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts