Lot21 Named Interactive AOR for Respond.com

Respond.com named Lot21 as its interactive AOR for creative development, media planning and online branding.

An online advertising campaign targeting consumers and small- to medium-sized businesses is planned to help Respond.com drive traffic to its site. Billings were not disclosed.

With its Emailshopping service Respond.com has introduced a new way of matching buyers with sellers for a range of products and services. Respond.com provides buyers with an efficient and anonymous way to shop online in thousands of categories, enabling them to find exactly what they are looking for without time-consuming research. For sellers, Respond.com provides an introduction to targeted interested buyers who are ready to buy.

“This service appeals to a much broader range of consumers than traditional shopping sites, and the market is ready for a dynamic service like this,” said Kate Everett-Thorp, president and CEO of Lot21.

Lot21 clients include the newly merged BankAmerica, Blue Shield, E-Stamp, iOwn, Looksmart, New Line Cinema, Onsale and Seagate.

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