Lot21 Interactive Advertising in San Francisco appointed Internet ad guru Rich LeFurgy, a 20-year advertising industry veteran, to its board of directors.
LeFurgy will focus on Lot21’s strategic direction, mergers and acquisitions, business development and advertising strategies.
LeFurgy is the chairman and a founding member of the Internet Advertising Bureau (IAB), a group dedicated to advancing the marketing effectiveness of Internet media. In addition, LeFurgy is chairman of the FAST Forward Steering Committee, an initiative kicked off by Procter and Gamble’s Fast Summit.
Kate Everett-Thorp, president and CEO of Lot21, also works with LeFurgy on the board of directors for the IAB.
“LeFurgy’s breadth of knowledge in the advertising industry will greatly contribute to the innovative approaches Lot21 has for the interactive medium,” she said.
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