Many online marketers ask me about low-cost ways to boost their presence online, and if they have some time on their hands, I recommend doing some checks on who is linking to their existing site.
My site, OLAF – the On Line Advertising Forum, reaps some terrific benefits from simple link-checking and logfile analysis. Performed weekly, this analysis can tell you a lot about your site’s audience, potential advertising opportunities, online publications that should be targeted for PR opportunities, and more.
For the time being, OLAF has a media and promotional budget of $0.00. But traffic has been steadily building since it was launched. The development of the site’s audience is generally attributed to careful analysis of logfiles and the placement of the links pointing to the site.
You may want to adapt some of the methods below for your own online initiatives.