More NewsLoyalty Players Extend Reach with Catalina Marketing Deals

Loyalty Players Extend Reach with Catalina Marketing Deals

In the latest move by loyalty firms seeking to cross the online/offlinebarrier, FreeRide.com, Cybergold, and Gold Points.com have all madeagreements with grocery store marketer Catalina Marketing.

In the latest move by loyalty firms seeking to cross the online/offline barrier, FreeRide.com, Cybergold, and Gold Points.com have all made agreements with grocery store marketer Catalina Marketing.

Catalina Marketing has points of presence at 13,000 grocery stories across the nation, issuing coupons to consumers at the check-out counter in response to what they have purchased. The company last week forged an alliance with another loyalty marketer — MyPoints.com — in which the two companies took equity stakes in one another and agreed to co-market one another’s services.

The agreement with FreeRide.com calls for Catalina Marketing to leverage its technology, so that as many as 160 million shoppers can automatically earn FreeRide points for grocery purchases in more than 13,000 supermarkets.

The deal with Cybergold involves Catalina’s SuperMarkets Online division. It calls for the two companies to create a co-branded Web page to allow Cybergold members to save money on their weekly groceries. Consumers will receive an instant reward for visiting and printing the special page.

The agreement with Gold Points, which is a division of the Carlson Companies, also involves SuperMarkets Online. The deal gives online shoppers the option to receive special rewards when they shop for groceries using the ValuPage program. For Gold Points, this represents a move online. The program started offline, where Carlson sought to encourage loyalty in its hotel and restaurant chains. Last month, the company announced the fusion of its offline rewards program with its e-commerce venture that will launch in the summer.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

6d Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts