More NewsLycos Signs $30 Million in New Agreements in March

Lycos Signs $30 Million in New Agreements in March

Lycos Inc. said it closed six newagreements in March totaling more than $30 million in advertising,sponsorship, and e-commerce fees.

Lycos Inc. said it closed six new agreements in March totaling more than $30 million in advertising, sponsorship, and e-commerce fees.

Of these deals, the CDnow sponsorship and e-commerce deal alone is valued at $18.5 million. CDnow will pay Lycos over a three-year period, including $16.5 million in cash and $2 million in stock.

CDnow becomes the sole retailer of CDs and other music products on Lycos and the Lycos-owned Tripod network.

Other deals during the month were signed with E-Loan, GetSmart, HomeShark, Preview Travel and Realtor.com. Lycos and Tripod now claim an audience reach of 24% of Web users.

Preview Travel and CDnow will be featured extensively throughout the Lycos site while its Money and Real Estate Web Guides feature new relationships with E-Loan, Homeshark, GetSmart and Realtor.com.

“New alliances and advertising opportunities are rising daily from our rapid product marketing and research and development efforts,” said Bob Davis, Lycos president and CEO.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts