MACELABS, an independent product testing lab, said it is developing a product that allows users to benchmark their email accounts and is offering associated sponsorship opportunities.
The product is a software inspection tool that lets users measure their email delivery times. If they wish, they can then send the data to MACELABS for inclusion in a national study.
The client application will be free, and MACELABS said it hopes to distribute over 500,000 copies. Sponsors will get their logo on the product, in the form of a clickable button linked to their Web site. The company said that only five sponsor buttons are available for five industry sectors and that it cannot accept sponsorship from companies involved in providing email products or services.
MACELABS offers a variety of product testing and review services that allow vendors to find out in detail how their products stack up against the competition and maximize marketability.
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