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    Magnifi Launches Content Site for Marketers

    Magnifi, a business-to-business company serving ad agencies and marketers,this week launched Magnifi.com, a freecontent and information portal, that also links to the company'scollaboration extranet.

    Author Date published February 9, 2000 Categories

    Magnifi, a business-to-business company serving ad agencies and marketers, this week launched Magnifi.com, a free content and information portal, that also links to the company’s collaboration extranet.

    The new site is aimed at providing marketers with information and resources, including links to service companies like ad purchasing, auction, and barter firms.

    “Our new site provides a gathering place for the marketing community that drives the small and large brands that are powering today’s global economy,” says Hunter Hastings, chief executive officer of Magnifi.

    The company’s clients include TBWA/Chiat/Day, McKessonHBOC, Americast, E*TRADE and BBDO.

    Magnifi.com’s competitors include BrandEra.com, a site with a free collaboration space launched in 1999.

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