Digital MarketingEmail MarketingMail Chimp

Mail Chimp

Mail Chimp is an HTML email delivery tool from The Rocket Science Group.

Mail Chimp is a simple HTML email delivery tool from The Rocket Science Group. Some of its features include the following:

  • Mail Chimp auto-detects when to show HTML or plain-text emails.

  • It works with any customer database — just paste in your tab-delimited list of recipients

  • Personalization “filters” automatically merge an unlimited number of fields from your database into emails.

  • Bounceback reports help you find bad addresses in your list.

  • Mail Chimp tracks clicks to an unlimited number of URLs in your message, providing full click reports.

  • Preview buttons let you see your work in plain-text and HTML before you send.

  • Mail Chimp delivers individually; your entire list of customers is not revealed in each email.

  • It sends email from its server, not from your computer.

  • Consultants can use their client’s customer service email address for reply-to’s.

  • Convenient campaign reports let you track emails sent, so you can bill clients appropriately.

  • Mail Chimp has been tested on AOL, Hotmail, Juno, Eudora, Outlook, Outlook Express, and more.

  • It is ad free — no ads or credits in your emails.

Benefits offered by Mail Chimp include:

  • Consultants can expand their offerings — if you can code HTML, you can deliver HTML email!

  • Mail Chimp can be used for multiple clients, because it’s not hard-wired to only one email list.

  • Send small test campaigns without investing in expensive services and products.

  • Send HTML surveys, quizzes, contests, invites, and promos.

  • Insert tracker codes within URLs to track clicks.

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