Razorfish is behind a JC Penney touch screen experience aimed at back-to-school shoppers. The above demo shows how a mall visitor can interact with male or female models, as well as browse by styles or specific brands. The screen interface makes heavy use of interactive video, for instance by allowing kids to make the models turn to show various views. Razorfish’s Chicago, Austin and Atlanta offices worked together on the project.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.