Razorfish is behind a JC Penney touch screen experience aimed at back-to-school shoppers. The above demo shows how a mall visitor can interact with male or female models, as well as browse by styles or specific brands. The screen interface makes heavy use of interactive video, for instance by allowing kids to make the models turn to show various views. Razorfish’s Chicago, Austin and Atlanta offices worked together on the project.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
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