More NewsMalware: Coming to a Banner Unit Near You

Malware: Coming to a Banner Unit Near You

Ad network daisy chains –- the selliing and reselling of ad placements -- are sometimes efficient and necessary, but they have their downsides, as everyone in the space knows by now

Ad network daisy chains –- the selliing and reselling of ad placements — are sometimes efficient and necessary, but they have their downsides, as everyone in the space knows by now. Most often discussed are the multifarious adjacency issues we hear so much about (A respectable brand appears next to porn content, on spyware applications, or on “link farm” sites that offer no content at all.)

A lesser threat has been the distribution of spyware, viruses and other malicious software via ad units. I’m aware of only a small handful of such instances, including one nearly two years ago in which the Bofra virus was delivered via Falk’s ad servers. However, banner-delivered mal-ware has evidently now become enough of a threat to warrant R&D resources, with the launch of a product called Media Guard from Right Media.

The company, which deployed Media Guard across its trafficking network, calls the add-on “the first in a series of… solutions from Right Media to significantly reduce the growing threat from dangerous applications and software transferred through online ads.”

During a test last month, Media Guard found 17 types of hidden virus in 50,000 ad creatives.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts