Unilever’s “all” detergent brand is taking to the streets of Manhattan by pasting a load of laundry to the outside of two roving busses. This gets interactive in that folks who spot the laundry busses can text 96787 (or e-mail allbus at all-laundry.com) from their mobile phones and indicate where they’ve seen the vehicles. The idea — and this seems like a bit of a stretch to me — is to show just how many clothes can be washed by a “small and mighty” bottle of “all.” Those who text in are entered into a sweepstakes.
Details on all’s Web site, which I’ve just noticed actually gives the schedule of where the busses will be. Oh, boy.
UPDATE: Cityrag has pics.
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