MapQuest.com Teams With AdAce
MapQuest.com Inc. established apartnership with Web ad network AdAce to provide local and regionaladvertising services aimed at small- and medium-sized businesses.
MapQuest.com Inc. established apartnership with Web ad network AdAce to provide local and regionaladvertising services aimed at small- and medium-sized businesses.
MapQuest.com Inc. established a partnership with Web ad network AdAce to provide local and regional advertising services aimed at small- and medium-sized businesses.
The new service allows small business advertisers to deliver targeted banners in two sections of the MapQuest.com Web site: 1) Travel Guide, which supplies information on hotels, dining, city information and weather, and 2) Point of Interest, which supplies information on local attractions, banks and ATMs, dining, education, lodging, recreation, transportation and personal amenities.
In addition, the advertiser will be able to use the Ad-O-Matic, an easy to use, fully automated banner creator. The technology enables businesses to create professional Web banners directly from their own browser. MapQuest.com will offer a free, self-service demonstration of the Ad-O-Matic on its site and give away one week’s use with the purchase of an ad campaign.
MapQuest.com said the partnership will allow it to increase advertising revenues from the relatively untapped market of small business advertisers. Financial arrangements were not disclosed.
“Through our partnership with AdAce we can now extend our extensive local and regional advertising capabilities to the small-business market,” said Mike Mulligan, chairman and CEO of Mapquest.com.
AdAce offers an automated system for small businesses that includes an integrated online banner creator, banner storage, campaign reporting, and various targeting options both online and off.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article