The new interface features a compass rose to guide users through the multiple services. The site is now more clearly organized to allow visitors to choose between maps, driving directions, trip planning, membership information and the new MapQuest MapStore.
Advertising tools include:
- MapBrand Buttons to give business locations and brands visibility when MapQuest users are exploring trip destinations. Users can view business locations on maps with a single click.
- City Pair Banners, which geographically target travelers with special airfare promotions. Targeted banners on MapQuest Map Results pages allow users to access a pull-down menu to identify their origin of travel. A click of the banner links the traveler to a specific place on an airline site that promotes that particular route.
- Print’n Go Promos, which take branded promotions beyond the banner. Not only is the ad viewed on-screen but it’s also printed when travelers hit the road with MapQuest maps and directions.
“. . . Our advertising partners benefit from new opportunities to truly promote their brands with rifle-shot marketing,” said Mike Mulligan, GeoSystems MapQuest president and CEO.
GeoSystems Global Corp., creator of MapQuest, is a supplier of geographic information products and services to a broad range of companies, encompassing the print, electronic publishing, telecom, and travel industries. Customers include the American Automobile Association, The Automobile Association of Britain, Avis, Best Western International, Covad, Grolier Interactive, Inc., Hertz, National Geographic Society, Sierra On-Line, and Thomas Cook.
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