Marantz Sponsors Podcasters

Marantz is supplying non-profit group LA Podcasters with gratis audio hardware for the first annual Podcast Freeway Series.

The series will “showcase everything Los Angeles has to offer — beyond the freeway off ramp – by focusing the spotlight on these outspoken LA podcasters,” said Lance Anderson, LA Podcasters founder.” Podcasts will be recorded live at Podcast Expo.

While technology sponsorships are nothing new in broadcast media, this is the first I’ve heard of a company supplying technology for the podcast channel, rather than using podcasts as a medium, i.e. being mentioned as a sponsor or an advertiser in the podcast itself. Innovative — and logical.

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