March 2000 Internet Usage Stats

The average activity for a Web user in March 2000, as reported by Nielsen//NetRatings Inc.

Average Internet Use in March 2000
Number of sessions per month At-Home % Change
from Feb.
At-Work % Change
from Feb.
19 5.6 43 10.3
Number of unique sites visited 10 0 29 -6.5
Page views per month 670 6.7 1,407 11.7
Page views per surfing session 35 0 33 3.1
Time spent per month 9:42:57 4.2 22:04:11 8.4
Time spent during surfing session 0:30:42 -0.8 0:00:56 -3.4
Duration of page view 0:00:53 -0.8 0:00:56 -3.4
Average click rate for top banners 0.42 16.7 0.28 21.7
Active Internet Universe
(actually surfed)
81.6 million 6.7 31.3 million 3
Current Internet Universe
(had access, but didn’t necessarily go online)
129.7 million 5.5 33.4 million 2.4
Source: Nielsen//NetRatings

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