Marchex has acquired IndustryBrains, a CPC ad network focused mainly on business technology sites, for $31 million.
IndustryBrains has placed performance-based campaigns with a bevy of business and tech publishers, including BusinessWeek Online, CMP Media, USAToday.com and The Motley Fool. The company offers site and category specific placements on these sites, as opposed to a run-of-network approach.
The company joins a stable of Marchex holdings including search optimization, paid inclusion and bid management tools, as well as a direct navigation business. The acquisition brings Marchex new traffic sources and advertisers, as well as the opportunity to cross-sell its own services to those advertisers.
“We are providing this premium traffic and a product they don’t have,” said Elke Wong, IndustryBrains’ VP of marketing and product development. “Conversely, they have search optimization and bid management products we will be able to offer our advertisers.”
IndustryBrains’ 20-plus person staff will continue to be based in New York. Wong said there would be no layoffs or executive departures.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.