A year-long, $1 million online advertising campaign was launched by Margeotes/Interactive on behalf of the Jewish Board of Family & Children’s Services.
The aim is to increase traffic to the site for the mental health and social services agency.
The campaign from the Margeotes/Fertitta + Partners unit, targeted to potential patient referrers, donors, volunteers and media, will be augmented by a direct marketing effort.
The site, www.jbfcs.org, includes such features as a news roundup and a “You Can Help” section designed to enable users to search for agencies by neighborhoods or by subject matter. Banners encourage visitors to “Lend someone a helping hand.” Donations of online space were obtained by Margeotes.
Margeotes/Interactive in New York City produces online advertising, Web sites and CD-ROMs.
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