InsightsMarketers vs Consumers: thoughts on digital marketing

Marketers vs Consumers: thoughts on digital marketing

Check out this infographic created by Economist Intelligence Unit (EIU) and The Guardian, which reveals where marketer and consumer perceptions on about digital marketing practices overlap, and where they do not.

Tapping into the psyche and emotions of consumers by creating an online product that delights them, drives traffic, and creates sales is what all digital marketers live for. But sometimes a bright thought from a team of digital marketers doesn’t translate so well, putting consumers off rather than drawing them in.

Check out this infographic created by Economist Intelligence Unit (EIU) and The Guardian, which reveals where marketer and consumer perceptions on about digital marketing practices overlap, and where they do not.

Mind the digital marketing gap

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