Marketers vs Consumers: thoughts on digital marketing

Check out this infographic created by Economist Intelligence Unit (EIU) and The Guardian, which reveals where marketer and consumer perceptions on about digital marketing practices overlap, and where they do not.

Tapping into the psyche and emotions of consumers by creating an online product that delights them, drives traffic, and creates sales is what all digital marketers live for. But sometimes a bright thought from a team of digital marketers doesn’t translate so well, putting consumers off rather than drawing them in.

Check out this infographic created by Economist Intelligence Unit (EIU) and The Guardian, which reveals where marketer and consumer perceptions on about digital marketing practices overlap, and where they do not.

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Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

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US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

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Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

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Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

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Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

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Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

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Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

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Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

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