Masterclass: Marketing Automation

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About this masterclass:

Marketing automation as a technology first appeared more than a decade ago, marking the beginning of allowing marketers to efficiently automate their workflow. Today, marketing automation has become an integral part of any digital marketer's thinking with the promise of successfully optimizing resources, increasing ROI, and reaching a greater amount of customers. Automation, for all of its potential efficiencies, is considered incredibly difficult to implement successfully due to complexity in system integrations and strategic trade-offs.  

This online masterclass is designed to help you understand the basic concepts of marketing automation, get introduced to the different types of automated campaigns, and learn how to improve both the customer experience and lifecycle.  

Student learning in front of laptop

Learn from experts  

Watch, listen, and learn from some of the world's leading marketing experts  

Hands collaborating to denote team on a workdeask

Make connections 

Collaborate with other members in your class and get feedback from peers and industry experts 

Successful Businesswoman

Get qualified

Receive our masterclass certificate and add to your resume & LinkedIn profile  

What you'll learn:

By the end of this masterclass, you’ll be able to: 

  • Understand the basic concepts of marketing automation
  • Identify the key components of a marketing automation system
  • Identify the different types of automated campaigns
  • Develop a successful marketing automation strategy
  • Deliver a more personalized experience to your customers  
  • Choose the right marketing automation software for your business/brand/agency
  • Identify key marketing innovations worth leveraging in today’s times
  • Understand the role of AI in marketing automation 


Marketing Automation

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