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Marketing automation as a technology first appeared more than a decade ago, marking the beginning of allowing marketers to efficiently automate their workflow. Today, marketing automation has become an integral part of any digital marketer's thinking with the promise of successfully optimizing resources, increasing ROI, and reaching a greater amount of customers. Automation, for all of its potential efficiencies, is considered incredibly difficult to implement successfully due to complexity in system integrations and strategic trade-offs.
This online masterclass is designed to help you understand the basic concepts of marketing automation, get introduced to the different types of automated campaigns, and learn how to improve both the customer experience and lifecycle.
Learn from experts
Watch, listen, and learn from some of the world's leading marketing experts
Make connections
Collaborate with other members in your class and get feedback from peers and industry experts
Get qualified
Receive our masterclass certificate and add to your resume & LinkedIn profile
By the end of this masterclass, you’ll be able to:
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