Marketing Departments to Move Majority of Apps to Cloud in 2 Years

Almost half of marketing departments will have two-thirds of their applications on a cloud platform in two years, a report from 451 Research has revealed.

The report, entitled Beyond Infrastructure: Cloud 2.0 Signifies New Opportunities for Cloud Service Providers, was commissioned by Microsoft and provides insights into the future of cloud service providers, such as the Managed Service Provider and Cloud Service Provider landscape.

The report revealed that within two years, 47 percent of marketing departments and 34 percent of enterprises will have 60 percent or more of their applications on a cloud platform.

It also established that enterprises’ highest expectations when moving to the cloud is “gaining improved technology quality on platforms and applications” at 22 percent, followed by “helping to grow the business” at 18 percent, then “improved availability and better business service,” at 13 percent.

Out of all the enterprises surveyed that are running an on-premises private cloud with a hosted private cloud, 45 percent said they were using an on-premises private cloud with a public cloud, while 32 percent said they have a hosted private cloud integrated to a public cloud.

For more details on the common factors driving enterprises to move their marketing workloads onto the cloud, as well as other cloud-based news, check out our new sister website here.

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