Marketing in the 313

A group of marketers in the Detroit metro area came together to form 313 Digital. The new association will aid area marketers in the development, education, and recognition of digital media as part of the marketing mix.

While some big companies in the Motor City are already active in the online space, the group must recognize potential to be more active. The group will focus several key areas like digital media; search engines; wireless; broadband video; gaming; podcasting; ad serving.

The new association is looking for speakers to give talks about the “state-of-the-art” in digital media.

Ford Motor Media partner and digital media manager, Joe Kyrakoza, will head the group as president. Additional members of the board include professionals from AOL Media Networks; MSN; Washington Post Interactive; JWT; GM Planworks; PHD; Autotrader.com; Crains; Hachette Filipacchi Media and PSI Call Center.