SAY media names new president. Time Magazine’s Kim Kelleher has been named president of Say Media. Kelleher was named Advertising Age’s Publisher of the Year last year and will succeed Troy Young as president. The hiring will be effective September 1, 2012.
PM Digital acquires Zeta Interactive digital business. The digital marketing agency announced its acquisition of the New York-based digital services business Zeta Interactive. The acquisition expands PM Digital’s existing capabilities and provides access to search, social, strategy, and analytics as well as branding, creative, and web development.
T3 names Jim Firestone chief strategy officer. T3 has named Jim Firestone to the new role of chief strategy officer to oversee work across the agency’s Austin, New York, and San Francisco offices. Firestone joins T3 from GSD&M, where he was most recently VP, experience and insights.
DirectMail.com signs Affinity Center International. The integrated direct marketing solutions company DirectMail.com signs Affinity Center International to a one-year contract. DirectMail.com will aid in the firm’s direct marketing efforts to promote and grow its AchieveLinks program.
SessionM announces new hires. The advertising technology company announced the expansion of its management team with the addition of Gerald Hewes as vice president of engineering, Amy Jerusalmi as vice president of client services, and Deborah Powsner as senior director of marketing.
Brite Promotions names VP of business development. The marketing and digital agency that creates solutions for major brands added to its team with the hiring of Jason Blake. Blake was previously vice president of marketing and client partnerships at Shecky’s Media.
CampusLive relaunched as Dailybreak. CampusLive has decided to relaunch as Dailybreak. The company received $5 million in funding led by GSV Capital Corp. and appointed John Federman as CEO. Dailybreak hopes to expand to a broader set of demographics with this relaunching.
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?