SAY media names new president. Time Magazine’s Kim Kelleher has been named president of Say Media. Kelleher was named Advertising Age’s Publisher of the Year last year and will succeed Troy Young as president. The hiring will be effective September 1, 2012.
PM Digital acquires Zeta Interactive digital business. The digital marketing agency announced its acquisition of the New York-based digital services business Zeta Interactive. The acquisition expands PM Digital’s existing capabilities and provides access to search, social, strategy, and analytics as well as branding, creative, and web development.
T3 names Jim Firestone chief strategy officer. T3 has named Jim Firestone to the new role of chief strategy officer to oversee work across the agency’s Austin, New York, and San Francisco offices. Firestone joins T3 from GSD&M, where he was most recently VP, experience and insights.
DirectMail.com signs Affinity Center International. The integrated direct marketing solutions company DirectMail.com signs Affinity Center International to a one-year contract. DirectMail.com will aid in the firm’s direct marketing efforts to promote and grow its AchieveLinks program.
SessionM announces new hires. The advertising technology company announced the expansion of its management team with the addition of Gerald Hewes as vice president of engineering, Amy Jerusalmi as vice president of client services, and Deborah Powsner as senior director of marketing.
Brite Promotions names VP of business development. The marketing and digital agency that creates solutions for major brands added to its team with the hiring of Jason Blake. Blake was previously vice president of marketing and client partnerships at Shecky’s Media.
CampusLive relaunched as Dailybreak. CampusLive has decided to relaunch as Dailybreak. The company received $5 million in funding led by GSV Capital Corp. and appointed John Federman as CEO. Dailybreak hopes to expand to a broader set of demographics with this relaunching.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?