Marketing Online Network Europe (Marketing O.N.E.), a European network of independent interactive agencies, is opening its first U.S. office in Los Angeles.
Marketing O.N.E. has eight European interactive agencies as members. The Los Angeles office will provide strategic consulting, project management and local invoicing, allowing clients to concentrate on achieving their goals rather than managing multiple agency relationships, the network said.
“We intend to provide the same high level of service for our U.S. clients as the network and its member agencies currently do for European clients and U.S. European subsidiaries including France Telecom, BMW, Museo del Prado, Kimberly Clark and Hewlett Packard”, said Eric Gersh, president of Marketing O.N.E. USA.
Marketing O.N.E. USA will provide services to U.S. companies looking to expand their presence to the European online presence, including: strategic European online marketing and communications planning; centralized international project management and billing; local expertise in European markets; strategic European online partnering and advice on localization of content.”
Gersh said that Marketing O.N.E. is “. . .a specialized network for the European Internet market. We fully expect to work together with U.S. based interactive agencies in support of their client’s European Internet needs and are in discussions to do just that.”
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.