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    Confused.com launches new ad via Instagram

    Price-comparison site Confused.com has embraced the digital age, choosing to whet its audiences' appetites by premiering a taster of its latest campaign advert via social media.

    Author Date published October 7, 2013 Categories

    Price-comparison site Confused.com has embraced the digital age, choosing to whet its audiences’ appetites by premiering a taster of its latest campaign advert via social media.

    The 10-second advert was launched last week on Instagram and featured current campaign mascot Brian the Robot. A 30-second version of the ad will hit TV screens on 6th October.

    Joby Russell, marketing director at Confused.com, explained the reason for choosing Instagram over more traditional means of advertising: “Instagram is a great place for us to engage with our customers, as many people will comment and like Instagram photos/ videos as well as share content, and this is an essential engagement tool for us as a brand,” he said.

    “Instagram allows Brian to communicate with his customers in a unique way, and demonstrates to all how easy it is to save money on their car insurance by using Confused.com.”

    Check out the clip of Brian here.

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