A new multi-channel campaign launched by online beauty retailer feelunique.com is seeking to put the consumer in the creative driving seat with a new app that allows them to design their own t-shirt.
A new multi-channel campaign launched by online beauty retailer feelunique.com is seeking to put the consumer in the creative driving seat with a new app that allows them to design their own t-shirt.
The ‘It’s All About Me’ campaign allows users to select designs from a range of different backgrounds and typefaces to create their own unique t-shirt. The designs will then be entered into a 5-week long competition, with 100 successful participants a week winning their own printed t-shirt.
In order to further optimise the competition on social media, the winners will be encouraged to upload a photo of themselves wearing their #feelunique unique t-shirts to Facebook, Instagram and Twitter if they want to be in with the chance of winning £200 worth of feelunique.com vouchers.
Tom Newbald, marketing director, feelunique.com, told Brand Republic.: “The app is all about individuality – it offers users a chance to create something unique to them. In the beauty industry, this is certainly something that makes the campaign, and the app, stand out.”
Check out the TV ad for the campaign below:
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