As climbing the organic search ladder becomes an increasingly difficult job for brands everywhere, the influence of social media in marketing gets stronger by the day. But which networks are the most popular and how can marketers use them to reach a wider audience?
As climbing the organic search ladder becomes an increasingly difficult job for brands everywhere, the influence of social media in marketing gets stronger by the day. But which networks are the most popular and how can marketers use them to reach a wider audience?
These questions and more are answered in the latest infographic from content marketing agency JBH – in collaboration with Smart Insights and Similarweb – which looks at the latest trends in social media and identifies the networks rising and falling as well as the best places for your brand to be seen.
The infographic identifies a few of the key changes affecting marketing on the major networks, for example, Facebook’s removal of a charge for likes and the changes made to it’s Newsfeed visibility.
Equally influential is Twitter’s new ability to stream live broadcast and recording service Periscope and Instagram’s inclusion of Carousel Ads, which feature URLs and photos that can be swiped to reveal more information.
Other major innovations highlighted in JBH‘s infographic include Pinterest’s Buyable Pins going live and LinkedIn’s Lead Accelerator, which offers marketers the ability to target and convert specific users.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceSocial media plays a crucial role in this marketing strategy by acting as a digital time capsule that allows for the sharing and celebrating of collec...
View articleLoyalty programs, pivotal to customer engagement, have evolved from simple punch cards to sophisticated, tiered systems offering diverse perks and rew...
View articleWhatsApp Marketing emerges as a powerful strategy in digital marketing, leveraging over 2 billion users to offer businesses a direct line of communica...
View articleThe digital marketing landscape is experiencing a transformative shift from traditional metrics like impressions and viewability to attention-based me...
View articleThe concept of Fractional Chief Marketing Officers (CMOs) is becoming increasingly popular in the modern marketing landscape, offering businesses, esp...
View articleAlphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and ...
View articleAcoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...
View articleConversational marketing is transforming traditional marketing into dynamic two-way conversations, leveraging chatbots, AI, and social media to person...
View article