Celebrating the Commonwealth: The best creative campaigns
To celebrate the opening of the much anticipated Glasgow 2014 Commonwealth Games we've taken a look at some of the best creative output from across the Commonwealth - on which the sun never sets.
The much anticipated and unique sporting event that unites former colonies of the once global British Empire, on which the sun never set, is now open.
We’ve taken a look at some of the creative talent that has emerged from across the Commonwealth ahead of the Glasgow 2014 Commonwealth Games.
India
Showing a welcome slice of humour – Internet Baby – was created for telecom solutions brand MTS, capturing the spirit of the digital generation. It is now the most-watched viral from India with over 25m views on YouTube.
Another entry from India, and exciting market full of global influences and home grown flare is JWT India’s recent TVC for Nike honours the countries obsession with the game. It’s an amazing project and showcases more than 200,000 crowdsourced images of cricketers, capturing all the excitement and action that happens on the field.
Malaysia
This campaign – Tan Hong Ming – for Petronas casts a stark tone that captures the message with impact.
Australia
JWT Australia was awarded a Cannes Lion (silver) in Branded Content and Entertainment, for our ‘I Touch Myself’ campaign for the Breast Cancer Council NSW. This touching creation emits a powerful message.
Canada
‘exFEARiential’ won a Lion this year tapping into and mocking the prankvertising trend that has spawned many viral hits over recent times.
New Zealand
New Zealand – home to sheep and a limited amount of humans – has a very disproportionate success rate for its creative output. Of the 1,143 Lions awarded at Cannes this year, New Zealand won 25 of them. This ad showcases some of the nations talent.
http://www.youtube.com/watch?v=NO-JpFKOxps
South Africa
In a drive to limit the humiliation of being homeless and seeking help, The Street Store for Haven Night Shelter, created by M&C Saatchi Abel Cape Town trimmed the stigma from the process and captured the imagination of the global community.
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
Winning the Data Game: Digital Analytics Tactics for Media Groups
5y
Winning the Data Game: Digital Analytics Tactics f...
Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
Learning to win the talent war: how digital marketing can develop its peopl...
2y
Learning to win the talent war: how digital market...
This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
Scent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...
Nectar360 and The Trade Desk partner to bring retail media’s precision to t...
2m
ClickZ News Staff
Nectar360 and The Trade Desk partner to bring reta...
New partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
Seven tips to improve customer acquisition and retention
2y
Matt Rogers
Seven tips to improve customer acquisition and ret...
30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
Oracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
The fruits of collaboration: how US retailers are monetizing their data
3y
Selwyn Parker
The fruits of collaboration: how US retailers are ...
How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
Five ways data is transforming the brand-agency relationship
4y
Jacqueline Dooley
Five ways data is transforming the brand-agency re...
A new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...