Hot this week: Flogging content, friendly Facebook and mobile 2015

What are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines over the past seven days.

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you an exclusive interview from mobile expert, Max Pepe, sad data that suggests Facebook is a better friend than…your friends and much more top digital news.

 

max127INTERVIEW: 5 things marketers need to know about mobile in 2015

This week we chatted with mobile expert Max Pepe and his gravity-defying quiff to find out everything that you need to know about mobile and its direction in 2015.

 

 

facebookvideoINSIGHT: Facebook knows you better than your friends, finds study 

A rather sad study found that computers can read individuals as well as partners and better than friends, simply through sifting through Facebook likes.

 

 

shoppingcrowdsINFOGRAPHIC: Will personalisation dominate in 2015?

Check out this research from Formstack which suggests that 45% of online shoppers are attracted to websites offering personalised recommendations.

 

 

 

picking a CMSINSIGHT: How to choose the right CMS

Today’s consumers expect a lot from your organisation’s website. Learn how to find a CMS that’s up to the challenge.

 

 

 

contentCONTENT SELLING: The next evolution of content marketing 

To show salespeople how content can be used to not just market but also sell, pass along this infographic from KnowledgeTree. It translates tried and true best practices from content marketing into a new practice: content selling.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource