KVO Resurrects Free Online Marketing Magazine

Karakas VanSickle Ouellette Advertising & Public Relations (KVO) in Portland, OR, said it relaunched Anvil, the free online marketing magazine.

Anvil’s mission is to provide new and unusual perspectives on the issues shaping today’s communications. The monthly magazine will explore news, issues, and trends relevant to online marketing, including advertising, public relations, and interactive media.

“KVO feels Anvil is a valuable magazine for the communications industry, and we are anxious to make the resource available again to subscribers,” said Sharon VanSickle, KVO public relations principal. “It is also a good way for us to share the latest industry trends with clients and business partners, in a unique format.”

Kent Lewis, KVO online public relations manager, resumes his role as editor of Anvil, which he created in 1996 while serving as marketing manager at Verse DDG (Vivo Media).

Anvil will feature “What’s On Anvil?” in which one subject, such as spam (the current issue), is undertaken and debated in a point/counterpoint fashion.

A monthly publication, Anvil will also include special supplemental issues when breaking news hits. Columns will be contributed by resident KVO experts dealing with such subjects as crisis communication, banner ads, and new technologies like Web/CD-ROM hybrid, the company said.

Each issue will also include surveys analyzing the latest issues and trends, and a “Portfolio Gallery” section focused on cutting-edge advertising, public relations, and interactive work.

To subscribe, send email to [email protected] with “subscribe anvil-list” (excluding quotes) in the body of the message.

KVO, founded in 1983, specializes in creative communications problem-solving and reported billings of $78 million in 1997.