Optical illusions to feature in new Mitsubishi Motors idents

A renewed Mitsubishi Motors’ sponsorship of Channel 4 Documentaries will be brought to life with optical illusions and brain teasing tricks.

A renewed Mitsubishi Motors’ sponsorship of Channel 4 Documentaries will be brought to life with optical illusions and brain teasing tricks.

Golley Slater Cardiff has been commissioned to re-invigorate the suite of idents, which are set to hit screens on Wednesday, 1st April.

The films showcase Mitsubishi Motors range of cars in the UK.

The new campaign aligns Mitsubishi’s reputation for looking at motoring differently with C4’s ethos of creating boundary-pushing content.

Golley Slater commissioned five films using a mixture of traditional illusion techniques and art department trickery, mixed with state-of-the-art motion control rigs and post-production processes.

Directed by Bugsy Steel, each illusion has a different style and technique and importantly was achieved in camera, for real, with no CGI.

David Abbott, Creative Head at Golley Slater Cardiff, said: “[We wanted to] develop the ‘changing perceptions’ theme from last year, so each vehicle is the subject of a mind-bending visual trick or optical illusion designed around the character of the car.

“TV idents so often get lost in the clutter of mid-programme advertising breaks, so the aim was to capture viewers’ attention with a ‘how did they do that?!’ moment, before they get up to stick the kettle on.”

The idents will appear on Channel 4’s Time Team, Big Fat Gypsy Weddings, 24 Hours in A & E and World’s Weirdest Weather.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource