Net-a-Porter launches real-time sales trending campaign
The luxury retail magnate, Net-a-Porter, is launching its first ever digital out-of-home campaign which will display global online sales in real-time.
The luxury retail magnate, Net-a-Porter, is launching its first ever digital out-of-home campaign which will display global online sales in real-time.
The intuitive campaign is designed to show women what other women are buying across the globe – tapping into the trend fashion of, fashion. The live feed will show the exact pieces being bought as well as exactly where in the world the purchase took place.
Launching this week, the trendy campaign will last until the August 23.
Products being shopped across the world will be appear on Ocean Outdoor’s The Screen @CanaryWharf.
Lisa Bridgett, global sales and marketing director at Net-a-Porter said: “This is an exciting campaign for Net-a-Porter, marking our first foray into using live content and digital out-of-home. The concept is extremely innovative and showcases our reach as an online shopping destination in the luxury womenswear market.”
The campaign was created by PSI with Havas Media International – collaborating with Liveposter to execute the concept.
