Gatwick airport gets arty for our new favourite campaign: #xraycollection
New campaign uses x-ray scanners at Gatwick airport in a creative way to engage social media users
The X-ray Collection was launched today; a social media competition challenging people to guess the products photographed in an airport scanner by renowned photographer Nick Veasey.
The creative campaign uses a different product to scan each week for an eight week period from shops at Gatwick including Aspinal of London, Fat Face, Ted Baker and Harrods. The product is photographed and then revealed on social media (Facebook) for the world to guess before the end of the week. Answers can either be tweeted to @Gatwick_Airport with the hashtag #XrayCollection or posted as a comment on Gatwick’s Facebook group.
Participants who submit correct answers will be entered into a prize draw for a £150 Gatwick shopping voucher. All correct answers will be put into a final prize draw for a £500 voucher and a Marylebone Tech Bag made by Aspinal.
David Prideaux, creative director at Public Chemistry (who created the campaign) said: “The competition is a great way to involve consumers whilst showcasing the best that Gatwick retail has to offer.”
Spencer Sheen, head of retail at Gatwick Airport, said: “Publicis Chemistry has done a fantastic job to raise awareness of our extensive retail offering and we’re looking forward to the guesses to start filtering through.”
